All media inquiries should be made to the Office of Marketing, Public Relations, and Communications. All communications with the media shall also be coordinated through the Office of Marketing, Public Relations, and Communications. Individuals contacted by the media regarding College related business should immediately refer the media member to the Office of Marketing, Public Relations, and Communications.
The Communications Department prepares news releases based on information provided by the College client and packages this information for placement. To begin the publicity process, one should submit a request for News using the Event Promotion Request form. If other information is available to help with the release send the information (text or photos) to firstname.lastname@example.org.
The College President is the official spokesperson for the College. In his or her absence or by direction from the President, the Assistant Vice President for Marketing, Public Relations, and Communications will act as the official spokesperson.
Should a member of the media contact a John A. Logan College employee and ask to speak about John A. Logan College or anything pertaining to the manner in which John A. Logan College has, plans to, or currently conducts its business, the employee shall refer him/her to an authorized spokesperson for the College. In addition, one may refer such individuals to www.jalc.edu for immediate access to public information about the college.
TIPS TO GETTING THE BEST PUBLICITY
When the College President deems a situation to be a crisis, the College will implement the attached Crisis Communication Plan. Communication procedures are highlighted in the plan, as well as standards and expectations for all staff members.
Please DO NOT personally/independently contact the media.
Television news directors look for visually exciting stories that can be quickly comprehended. If an upcoming event may interest television stations, please let the Office of Marketing, Public Relations, and Communications know so that proper media contact can be initiated that could result in coverage. Keep in mind the following points:
The John A. Logan College Web Site (www.jalc.edu) offers public information that covers all aspects of John A. Logan College. The main page features the latest news about the College. There is also an Events Calendar for students and staff. If an event or article may be added to any web page, contact the Manager of Digital Media to discuss.
The MyJALC portal is a secure site that provides students, faculty, and administrative staff with Intranet and Internet services. Users log on frequently, making this site a good place to post announcements and email students and/or faculty.
The Logan Connection is the official digital newsletter published quarterly.
The Office of Marking, Public Relations, and Communications can take photos for any JALC events. Under normal circumstances, schedule photography at least one week before an event. Not every event is suitable for photography. We will help evaluate the need and arrange for appropriate coverage. We also will help select the best photos for all purposes and arrange for prints.
The College has TVs for public viewing to feature upcoming events at John A. Logan College. Requests should be sent through the Event Promotion Form. Requests should be made at least two weeks before the event date.
Texting should be reserved for emergency communications. The Federal Communications Commission regulates text messages, and the College will adhere to the guidelines. If you have a question regarding JALC text messages, contact the Assistant Vice President for Marketing, Public Relations, and Communications.
Any group/organization requesting to start any social media account (Facebook, Twitter, Instagram, and YouTube) on behalf of John A. Logan College must first contact the Assistant Vice President for Marketing, Public Relations, and Communications to inform him/her of the purpose of the social media account and who the administrator will be for the said account. Only current employees of John A. Logan College can be administrators on the account. If a John A. Logan College employee establishes such a social media account, it is the administrator’s responsibility to keep the content fresh and keep anything not related or inappropriate from appearing on the site. If the employee/account administrator discontinues serving as a sponsor of the group. In that case, it is the responsibility of this individual to do one of the following three options: