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JALC.EDU

Marketing, Public Relations, and Communications

Marketing, Public Relations, and Communications

May 27
(Memorial Day) - No Classes
Jun 19
(Juneteenth) -No Classes
Jul 4
(4th of July) - No Classes
Sep 2
(Labor Day) - No Classes
Nov 11
(Veteran's Day) - No Classes

Advertising Packages

Package 1: Two-Week Full Campaign $14,700

  1. 1. Digital, including streaming television, website interaction, and up to 250,000 impressions $2,000
  2. 2. Television is equally divided between WSIL, KFVS, WPSD, KBSI, and Charter Media (local cable provider). $8,500
  3. 3. Social Media Boost and paid advertising on Facebook, YouTube, and Instagram. $200
  4. 4. Radio Advertising River Radio is divided between 5 stations for $1,500. Withers Radio is divided between 5 stations for $1,500. Besides paid advertising, the Office of Marketing, Public Relations, and Communications will provide a press release, news story, and website post.
  5. 5. River Radio digital package, including search engine and website placement. $1,000

Package 2: One-Week to Ten Days $7,850

  1. Digital, including streaming television, website interaction, and up to 250,000 impressions           $1,000
  2. Television is equally divided between WSIL, KFVS, WPSD, KBSI, and Charter Media (local cable provider). $4,250
  3. Social Media Boost and paid advertising on Facebook, YouTube, and Instagram. $100
  4. Radio Advertising River Radio is divided between 5 stations. $1,000, and Withers Radio is divided between 5 stations for $1,000. Besides paid advertising, the Office of Marketing, Public Relations, and Communications will provide a press release, news story, and website post.
  5. River Radio digital package, including search engine and website placement. $500

Package 3: A`LA CART

You can choose any of the options above to set your budget. For example, you may want to focus on digital for two weeks, television for one week, and not radio.

SPONSORSHIPS:

  1. Logan Athletics Livestream of Athletic Events, including Men’s and Women’s Basketball, Volleyball, Baseball, and Softball.  All sport package. $500
  2. Swinford Media Group: Livestream of area high school sports $200 per sport (football, basketball, baseball, softball).
  3. River Radio High School Sports, including Sports Talk and Talking Vols Sports. $250

Production Costs:

  1. Long Form Video (3 minutes) $2,000
  2. 30 or 60-second video $1,500
  3. Social Media REEL $500